Mr. Eran Wolf, one of the key figures in the Israeli economy, leads an innovative model of a spirited economy. For many years, Mr. Wolf has been lovingly and closely involved with the activities of Yad Sarah, with its success, promotion and development. Mr. Wolf is 60 years old, married with 4 kids and lives in Herzliya. After graduating with a master’s degree in economics from Tel Aviv University, he served in a number of senior management positions; he was VP at Ashdar, CEO at Rapid Vision and VP of Marketing at Bituach Yashir (Direct Insurance). When the Bituach Yashir direct insurance company turned to the establishment of its subsidiary company Mimun Yashir (Direct Financing), Mr. Eran Wolf was appointed CEO of the company and he set up the company from day one until today, managing customer portfolios worth about NIS 9 billion. Mr. Wolf lectures on business strategy and is a brilliant chess player. In his lectures, he often compares tactics and strategies in the game to conduct and success in the business world. He harnesses all of these with his talents to fulfill the goals of Yad Sarah. He even recruits Mimun Yashir employees who enlist and volunteer at Yad Sarah branches and provide their talents to promote the service to every applicant.