Mr. Ephraim Kriel, one of the leaders in the Israeli business world, contributes greatly to the development of the Israeli economy and at the same time dedicates his time to volunteering for society and welfare in Israel. Mr. Kriel, who has an academic background in law and international history, has extensive experience in managing large companies and significant and large-scale investments; he invests in real estate around the world in addition to huge investments in high-tech and health. After many years of proven success in the field of insurance, Mr. Kriel founded the “Direct Personal” insurance company and changed the face of the insurance world in Israel. He later served as an international strategic consultant. In addition to his global activities in investment promotion, Mr. Kriel has been a trustee in various charitable and non-profit organizations and active in the development & advancement of Yad Sarah’s goals